Once upon a time ...
A usability expert became web designer. He realised one day, that spending so much time coding to create a website was totally irrelevant.
Experience was showing every day, that the most important part of realising a site, is not the the HTML, the CSS or even the features of the site, and he still had to spend 80% of his billable time doing just that.
The 3 main keys for an effective website proved to be :
• Identifying and answering the questions of the person who will browse the site.
• Organising the content of the site to answer quickly this questions,
• in a way that Google will understand and map easily.
The webmaster grew naturally convinced that the person who knows better the readers of a particular site, theirs words, their questions, was the entrepreneur himself.
It was time to empower the right guy.
It was also already obvious in 2009, that the internet will soon become tactile and mobile.
The idea of behind SimDif was born.